Our friend and genius inventor, David Counts, approached us recently to assist him with developing a brand identity for his new company, Dragon Scales. Dave’s invention is one of those revolutionary products that will surely take the motorcycle industry by storm. His product protects motorcycle riders from radiant engine and exhaust heat up to 800 degrees. Dave needed a logo that represented the message of the product and appealed to the motorcycle enthusiast audience. The name of the product and company was perfect…we simply gave it a presence.