Nike / Wieden + Kennedy

3D Modeling & Art Direction

In 2009, Assembly Creative was hired to help Wieden+Kennedy develop character concepts for a pitch to Nike. Given a tight deadline we successfully developed multiple 2D & 3D concepts for Nike’s Pro Combat apparel line.

Our work helped W+K define a look and character for the Pro Combat brand. Soon after, David Fincher directed the national broadcast spot titled “NIKE Pro Combat: Trail of Destruction (Alter Ego).”

 

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